This song is significant, not only as a musical milestone, but also in terms of the lyrics. The association of kwaito with gangsters is because kwaito in itself, according to Mafokate, is “all about ghetto music.” However, as the apartheid era was coming to an end, this new song and genre represented a perfect reminder of the atrocities of the past and inspiration for the future, while stamping Mafokate’s reputation as an artist unafraid to stir up controversy or voice his strong opinions.
Mafokate is labelled the King of Kwaito with the accreditation of being the first initiator and introducer of the genre in South Africa. He is the founder of the 999 Music Record Label, a privately owned company which now produces upcoming artists mostly in the kwaito genre. Mafokate named his newly-formed music label 999 Music, after the house number of his family home in Chiawelo. Some of his recent productions are Ishamel, Mshoza and Stitch. As of 2005, he was the sole owner of the label. Through hard work and the strong will to succeed, Mafokate was able to succeed as an artist and in building a sustainable independent music label music label. Thus 999 become one of the most established and recognized Music labels in the country, existing for over 15 years.
Arthur Mafokate, as the King of Kwaito, was recognized for his contribution to this new generation of music at the 2007 FNB South African Music Awards. His victory in the ‘Song of the Year’ category, depicts the peculiar popularity of a music genre which does not analyze the historical black struggle like traditional South African music has often done. The genre of Kwaito music resulted from “the lifting of sanctions in South Africa which provided musicians with easier access to international music tracks and a radical revision of censorship, while the easing political situation allowed for greater freedom of expression. Freedom of expression meant that for the first time, the youth of South Africa could make their voices heard”. Making his voice heard through the song Oyi Oyi, Mafokate hit a particular note with South African audiences “in a year when the competition was strong, indicating his enduring appeal for his hundreds of thousands of fans”. Unlike the often apolitical characteristics of kwaito music, Mafokate does address the lower class black experience in South Africa in much of his music as is revealed in the lyrics of “Kaffir”. Mafokate describes his success in these words: “I commit myself in everything that I do. Give me a script now to portray a character, for example, and you’ll see my dedication. I’d never claim my looks have anything to do with my success. It’s entirely what comes from within me”.
Mafokate is particularly significant for breaking economic barriers that hampered South African artists of previous generations. By becoming owner of 999 Records, Mafokate broke economic barriers and helped bring kwaito into a new era. "' The presence of independent companies is a hallmark of kwaito's evolution, signifying, in the case of people like Mafokate... a growing Black economic empowerment within the music industry."' In addition to his economic success he is also unique for helping to broaden kwaito's appeal internationally. "Arthur has begun to have an impact on the overseas marker, with a promotional performance in Spain last year knocking the socks off the sometimes jaded international music.