Whilst working on Z Cars she had met Tony Holland who was a writer for the show. The two of them became an established producer/script-editor team and went on to work for the BBC's long-running hospital drama, Angels (1975-83).
Together they came up with the idea of a serial set in the East End of London in a Victorian Square. When casting for the show, Smith had the guideline 'Only genuine Eastenders need apply'; it was this that gave her the idea for the name of the show, which would be called EastEnders after other names were rejected. Originally the show was to be called Eastenders, but Jonathan Powell, then Head of Drama at the BBC who had commissioned the show, made the tentative suggestion that the second "e" didn't look good on paper, and said that perhaps it should be capitalized. It was, for which Smith later said "...we were eternally grateful to him!"
JULIA SMITH, `QUEEN OF SOAPS' AND CREATOR OF BBC'S `EASTENDERS' CREATOR OF LONDON'S DAYTIME TV PORTRAYED COMMONERS IN SHOWS.(News/ National/ International)
Jun 20, 1997; Byline: Associated Press LONDON -- Julia Smith, co-creator of the soap opera EastEnders that portrayed the everyday lives of...
Julia Smith (top) has taken the position of advertising director at Dennis Interactive, the interactive arm of Dennis Publishing. (Moves).(Brief Article)
Jun 13, 2002; Julia Smith (top) has taken the position of advertising director at Dennis Interactive, the interactive arm of Dennis Publishing....