is a subset of Style over substance fallacy
and Red herring
fallacies. It employs insultive, compromettant or pejorative language to influence the recipient's judgement.
- Surgeon general says smoking is harmful to your health. Nowhere in the Bible is said you shouldn't smoke. So who are you gonna listen to, some quack or Lord God Almighty?
This argument combines judgmental language also with Non sequitur and appeal to authority.
- Conscription is the only working way to have a reliable and efficient army. We are far safer when we are defended by our very own sons than by some mercenaries, who will just fight for pay.
Here the judgmental words are "our very own sons" (suppose you are childless or have only daughters?) and "mercenaries", which imply not only professional soldiers but rather soldiers of fortune. This argument is also a false dilemma: nothing implies that coercion and fear of punishment produces better soldiers than voluntarity, and that a professional army could not be assembled from the nation's own citizens.