started as a hobby of Josef Neuhierl
in his workshop in Franconian town of Furth, Germany in 1920s. In 1960s, pieces fell together when Neuthierl together with his son launched the “Carrera Universal System, the first electronic 1:32 scale Carrera racetrack. Following some success, “Carrera 124” with its larger scale of car caused further sensation on the market. Today, Carrera is considered one of the highest quality brands for slot car hobbyists.
The Stadlbauer Group
from Salzburg, Austria took over the family business in 1999 when Neuhierl passed away. Following the restructuring of Carrera, Staedlbauer company relaunched “Carrera 124” line as a premium product range Carrera Exclusiv. In 2001 “Carrera Go!!! was developed as an action track developed for beginners and the young was released to the market. Carrera is all about innovation and quality which marked the creation of a bigger scale 1:43 and the traditional 1:32 scale, Carrera Evolution, was integrated with new Digital 132 technology. The function of Digital 132 technology is to allow a maximum of six vehicles to overtake each other at high speeds on both analogue and digital racetracks.
For over 40 years in the business, the company works closely with the State Trade Agency in Numberg as a standard check if Carrera’s lines of products meet the required safety standards. The modern Carrera sports a whole host of authentic top license deals. These include Ferrari, Porsche, Audi, BMW Bentley, Nintendo and NASCAR. On January 1, 2005, the company opened its own subsidiary in the United States, “Carrera of America Inc”, in addition to its subsidiary companies in France since 2006 and in Poland and Hungary.
In the year 2006, Carrera organized its very first Carrera World Championship and another championship in 2007 until the spring of 2008. September 2007 set the start of the Carrera World Championship at the International Motor Show in Frankfurt.
Today, Carrera is available in more than forty countries around the globe.