• Hype (album), 1981 album by Robert Calvert
• Hype (TV series), American comedy television series
• Hype!, documentary about the popularity of grunge rock in the early to mid 1990
• Hype: The Time Quest, a 1999 PC RPG by Playmobil
• Hype! (soundtrack), soundtrack to the Hype! documentary
• Hype cycle, graphic representation of the maturity, adoption and business application of specific technologies
• Hype Energy, brand of high-energy drinks
• DJ Hype, British drum and bass DJ
• New Media Hype, the feeling of excitement and hopefulness around new forms of media software and hardware

See also

• The Hype
• Promotion (marketing)