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Amy's Ice Creams

Amy's Ice Creams is an Austin-based and privately-owned chain of ice cream shops in Texas.

History

Known colloquially as Amy's, Amy's Ice Creams was started by Amy Miller in 1984. While in Boston, as a premedical major at Tufts University, Amy worked for Steve's Ice Cream. After Steve's Ice Cream was purchased by a larger corporation, Amy decided to go into business for herself. Amy and her business partner Scott Shaw eventually decided to open their ice cream shop in Austin. They wrote a hot check for the lease of the Guadalupe Store. Amy has since opened 13 more locations, with the majority of them in Austin, 1 in Houston, and 1 in San Antonio. The readers of the Austin Chronicle have voted Amy's the best Reader's Ice Cream 8 years in a row. Amy's has also been voted Best Neon numerous times.

Ice creams

Amy's offers over 300 flavors of ice cream and fruit ices (a non-dairy alternative similar to sorbet). Of this large number of flavors, only a small portion are available at a particular store at any given time. The most popular of these flavors is Mexican Vanilla.

Every Amy's location always offers the following seven flavors (known as standards):

Ice cream can be ordered in three sizes: Tiny (4 ounces), Small (6 ounces), and Large (8 ounces). Amy's offers sugar and cake cones for free; waffle cones cost extra but can accommodate any size of ice cream. For the small and large sizes of ice cream, "Crush'ns" can be mixed in. These Crush'ns can include almonds, walnuts, pecans, mixed nuts, oatmeal cookies, chocolate chip cookies, Oreos, Cameos, Nutter Butters, Reese's Cups, Butterfingers, Kit Kats, M&M's (plain and peanut), heath bar, chocolate chips, fresh strawberries, bananas, Whoppers, Junior Mints, Twix, cookie dough, granola, raisins, coconut, Grape Nuts, marshmallows, Snickers, graham crackers, ginger snaps, hot fudge, butterscotch, pecan praline, gourmet chocolate sprinkles or any number of other food items that is somewhat dependent on the location. For the tiny size, Crush'ns can be placed on top of the ice cream. Pints and Quarts are also available.

Unlike some ice cream stores, such as Coldstone Creamery or Marble Slab, Amy's does not use a cold stone for a mixing board. The boards are room temperature and, it is claimed, bring out the flavors in the different creams during the mixing process due to warming up the ice cream.

Employees

Amy's application process strives to create a unique and creative group of people to serve and manage each location.

The paper application is a white paper bag. The only requirements are to write a name and contact information somewhere on the application. Applicants are encouraged to be creative and applications have included decorated bags, short stories, and videos placed in the bag. The bag does not have to remain intact; some applications have included only portions of the bag, puppets made from the bag, or the remains of a bag (ashes). The end product does not need to resemble the original bag.

Tricks

Many employees of Amy's will do "tricks" with the ice cream as they prepare it and before the customer receives it. These tricks include, but are not limited to, throwing ice cream scoops under the leg, behind the back, and over people. Some locations are known for throwing ice cream across the street, where either the recipient or another employee will attempt to catch it.

Every year, at different locations, Amy's hosts a contest called the Trick Olympics, in which employees who are especially skilled in the art of tricks compete against one another. Typically there are three different subsets of the competition: Decathlon, where employees do ten different tricks as fast as they can; Best Team Trick, where pairs of employees work together to complete a multi-level trick; and Best Solo Trick, where individual employees try to outdo each other with complicated tricks.

These contests are open to the public, but ice cream is usually not given away. Tricksters use balls of Sweet Cream with either no Crush'n or only chocolate sprinkles.

References

External links

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