The show was created for Lemontonic, by Lone Eagle Entertainment (Popstars, Supermodels). The series cost around CAN$200,000 to produce; that amount is equal to creating a TV commercial, sans airtime.
The six-week long series debuted March 31, 2004, with a seven-minutes speed dating sequence, in which the company's URL was shown multiple times.
Christopher Geddes, director of sales and marketing for Lone Eagle commented to Marketing Magazine: "We've prided ourselves on being producers of quality shows with an understanding of marketing. I think it's becoming more of a necessity as these funds [such as the Canadian Television Fund] dry up. We create entertainment, and it's not really just that we can aggregate an audience. It might not be two million [viewers], but it might be a bull's eye for a brand."