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Sutton Hoo

[hoo]

Estate in Suffolk, England, the site of the grave or cenotaph of an Anglo-Saxon king. One of the richest Germanic burials ever found in Europe (1939), the Sutton Hoo site contained an 80-ft (24-m) wooden ship equipped for the afterlife (but with no body). It displayed both pagan and Christian features. The burial's grave goods demonstrate a high level of craftsmanship and included solid gold and silver objects, such as cups and bowls, and weapons, including a bejeweled sword. There were also coins from the Continent and a dish bearing the stamp of the Byzantine emperor Anastasius I, which reveal broader contacts for the people of England at the time than had been previously recognized. The burial may have been for Raedwald (d. 624?) or Aethelhere (d. 654). Parallels to Swedish finds suggest a possible Swedish origin for the East Anglian royal dynasty.

Learn more about Sutton Hoo with a free trial on Britannica.com.

Encyclopedia Britannica, 2008. Encyclopedia Britannica Online.

Yoo-hoo

Yoo-hoo is an American chocolate-flavored beverage.

History

Yoo-hoo originated in New Jersey in the 1920s, when Natale Olivieri sold "Tru-Fruit" soft drinks in his small store. Olivieri discovered a process to produce a chocolate soft drink that would not spoil. The name "Yoo-hoo", already being used for Olivieri's other fruit drinks, was applied to the chocolate-flavored drink as well.

Yoo-hoo would soon begin to be bottled by a major bottling company and to be sold in supermarkets.

Sources in the beverage industry claim that Yoo-hoo owes its famously open-ended shelf life to a steam sterilization process that takes place after the bottles or cans are filled and capped. As long as it is sealed, Yoo-hoo cannot go sour.

In the 1950s and 1960s, Yoo-hoo went through a large promotional campaign that included Yogi Berra and the New York Yankees officially sponsoring the drink. The image of Berra drinking a bottle of Yoo-hoo while wearing a suit, in particular, became famous. The ads featured Berra holding the bottle next to his face and saying with a smile, "It's Me-He for Yoo-Hoo!"

Also during the '50s, B.B.C. Industries took over Yoo-hoo. They held ownership until 1976, when it was bought by Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which in turn sold Yoo-Hoo to Pernod Ricard in 1989.

In 2001, Pernod Ricard sold Yoo-hoo to Cadbury-Schweppes, with production responsibilities falling to CS's Mott's group, and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once popular beverage.

The soft drink company's headquarters are in Rye Brook, New York, with plants in Carlstadt, New Jersey and Opelousas, Louisiana.

Yoo-Hoo apparently owns other chocolate drink brands, including Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.

In May 2008, Cadbury-Schweppes split into Cadbury plc. and the Dr Pepper Snapple Group, of which Yoo-Hoo is now part.