The company has an internal design development department and produces a custom line of upholstered furniture. Styles include sofas, couches, sectional sofas, loveseats and lounge chairs. Specialty accent items include a line of throw pillows, wall art and designer cube tables
Founded in 2000, the company is characterized by conducting all of its marketing and sales operations through an e-commerce web site. All Products are made ready to assemble and shipped by parcel delivery services such as United Parcel Service (UPS). All production is exclusive to Home Reserve internet operations.
Web based software provides visitors with customized views of fabric and style selections. Checkout is conducted through secure socket technology. The company is a member of the Better Business Bureau (BBB) and is Hacker Safe certified.