The man then meets up with a scientist (played by Czech actor Petr Janiš), who then shows him his idea -- monkeys playing music -- with the help of several props. The protagonist seems unconvinced and scoffs it off, but is later led to a room with a view of a large chamber with instruments used primarily by DJs. Monkeys later appear in the chamber and play the instruments, and it's revealed that their faces are actually those of humans (two are the faces of the band members Felix Buxton and Simon Ratcliffe). This special effect was accomplished using superimposition. Later, the monkeys suddenly start tearing up the equipment and causing general havoc, a behaviour which inexplicably carries over into the scientist in a nearby room as well. They then attack the main character, who promptly flees.
During his escape, the protagonist stumbles upon a room containing a monkey and an unconscious human both hooked up to a machine. The monkey's face then becomes more human in appearance. The protagonist, now horrified, sees a diagram on the wall showcasing pictures of a human brain pointing towards several monkey brains. It turns out the "latest thing in pop music" is actually an experiment where musicians' brains are being transferred to monkeys, and he's planned to be the next victim. The video ends with him being cornered by the scientist and a dog, who also has the face of the scientist.
The clip went on to win two awards at the 11th Annual Music Video Production Awards for Best Electronica Video and Best Directorial Debut.