Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.
HARD SELL STREET; It's Synonymous with Discreet Plastic Surgery. but as This Undercover Reporter Discovered, Harley Street Is Now the Home of the Hard Sell, with Bulk-Buying Discounts, High-Interest Loans, Loyalty Schemes and Even Boob Jobs as Competition Prizes
Nov 17, 2005; Byline: TOM RAWSTORNE;ALICE GREBOT JUST off London's busiest shopping street on a Tuesday morning in late October and the talk is...