In 1970 JVC marketed the Videosphere, a modern portable CRT television inside a space helmet shaped casing with an alarm clock at the base. It was a commercial success. In 1976 JVC introduced the 3060, a 3" portable television with an included cassette player.
In 1979 JVC demonstrated a prototype of their VHD/AHD disc system. This system was capacitance-based like CED, but the discs were grooveless with the stylus being guided by servo signals in the disc surface. The VHD discs were initially handled by the operator and played on a machine that looked like an audio LP turntable, but JVC used caddy housed discs when the system was marketed. Development was interrupted continually, but in April 1983 it was first marketed in Japan, and then in the UK in 1984 to a limited industrial market. By this time both Philips and Sony already had compact discs on the market, and the VHD format never caught on.
In 1981 JVC introduced a line of revolutionary direct drive cassette decks, topped by the DD-9, that provided previously unattainable levels of speed stability.
During the 1980s JVC had a brief appearance in marketing their own portable audio equipment similar to the Sony Walkmans at the time. The JVC CQ-F2K was released in 1982 and had a detachable radio that mounted to the headphones for compact, wire-free listening experience. JVC had difficulty making a success of the products, and a few years later abandoned the product line. In Japan, JVC marketed the products under the name Victor.
In 1986 JVC released the HC-95, a personal computer with a 3.58 MHz Zilog Z80A processor, 64KB RAM and ran MSX Basic 2.0. It included two 3.5" floppy disk drives and conformed to the graphics specification of the MSX-2 standard. However, like the Pioneer PX-7 it also carried a sophisticated hardware interface that handled video superimposition and various interactive video processing features. The JVC HC-95 was first sold in Japan, and then Europe, but sales were disappointing.
JVC video recorders were marketed by Ferguson in the UK, with just cosmetic changes. However Ferguson needed to find another supplier for its camcorders when JVC produced only the VHS-C format, rather than the much more popular video8. Furthermore, Ferguson was taken over by Thomson SA and so ended the relationship. At the time, JVC had a reputation for reliable, high quality equipment. JVC has gone on to invent hard drive camcorders.
In October 2001, the National Academy of Television Arts and Sciences presented JVC an Emmy Award for "outstanding achievement in technological advancement" for “Pioneering Development of Consumer Camcorders.” Annual sponsorships of the world-renowned JVC Tokyo Video Festival and the JVC Jazz Festival have helped attract the attention of more customers.
JVC has been a worldwide soccer supporter since 1982, having a former kit sponsorship with Arsenal and continues its role as an official partner of 2002 FIFA World Cup Korea / Japan. JVC made headlines as the first-ever corporate partner of the Kennedy Space Center Visitor Complex. JVC has recently forged elite corporate partnerships with ESPN Zone and with Foxploration. In 2005, JVC joined HANA, the High Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability.
JVC developed the first DVD+RW DL in 2005.
In 2007, Victor Company of Japan Ltd confirmed a strategic capital alliance with Kenwood and SPARKX Investment, resulting in Matsushita shareholding being reduced to approx 37%.
JVC is a well known brand among English football fans due to the firm's sponsorship of Arsenal Football Club from 1982 to 1999. The association between JVC and Arsenal was one of the longest sponsorships of its kind in English football. Arsenal wore "JVC" shirts at the time of their Football League championship glories in 1989 and 1991, their Football League Cup final triumph in 1989, their FA Cup and Football League Cup double in 1993, their European Cup Winners' Cup triumph in 1994, and the Premier League/FA Cup double in 1998. After the end of JVC's backing in 1999, video game manufacturer Sega took over as Arsenal's sponsors. JVC also sponsor the away shirts of the Australian A-League club, Sydney FC.
JVC is generally known within Japan by the Victor brand, preceded by the Nipper dog His Master's Voice logo. JVC is, however, not allowed to use it outside of Japan, and previously used the Nivico name (for "Nippon Victor Company") overseas. Therefore, the http://www.victor.jp and http://www.jvc-victor.co.jp/english/global-e.html web sites look quite different. Conversely, the HMV store chain exists in Japan, but they are not allowed to use the His Master's Voice motto and do not use the Nipper logo; it is replaced with a stylized image of a gramophone.