greeting card

Greeting Card Association

The Greeting Card Association is a United States trade organization representing the interests of greeting cards, gift wrapping paper and stationery manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred. The Association's headquarters is located in Washington D.C.

The Association sponsors the LOUIE Awards each May in New York during the National Stationery Show. These awards recognize the most outstanding designs published within the industry as judged by a panel of experts from both within and outside the greeting card industry. The association was formed in 1941 by a small group of greeting card publishers under the leadership of George Burkhardt of Burkhardt-Warner in response to a War Department order during World War II to reduce paper use by 25%. After World War II, the Association redefined its mission, concentrating on postal affairs and the promotion of greeting card usage.

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