Gravure printing is a process that involves engraving an image to a cylinder and then transferring it onto paper. It is commonly use in the commercial printing of magazines, cardboard products and postcards. The process is convenient due to the printing cylinders that can last a long time without wearing out, as well as the good quality of the image that is produced. The cost is often agreeable as well. Gravure printing is best when done on rolls of paper due to the feeding procedure. The rolls are then cut down to size when the printing is done.
Gravure printing involves the use of color as well, usually the typical cyan, magenta, yellow and black ink are used. The printing occurs when the paper is sandwiched between the roller and the cylinder. This process ensures that the paper completely touches the ink on the cylinder, resulting in high quality images.