- This article is about the company; for the potato see Golden Wonder potato; for the aquarium fish see Striped panchax
is a British
company that manufactures snack foods, most notably crisps
. Founded in 1947
by the Scottish
bakery owner William Alexander, the company was named after the Golden Wonder potato
(which, ironically, is unsuitable for using in the production of potato crisps). The company's notable brands have included "Jungle Fresh" peanuts and Pot Noodle
, which ceased to carry Golden Wonder branding after the brand was sold to Unilever
in July 1995, when BestFoods paid U.K.-based Dalgety PLC about $280 million for its Golden Wonder Pot Noodle instant hot snacks business.
Golden Wonder now produce a number of different flavours of potato crisp. They are also the current owners of the XL Crisp
brand. Golden Wonder were the former owners of the Wotsits
brand, but when the company changed hands in 2002
, it was sold off separately to their rival Walkers
Previous snacks Wheat Crunchies
and the corn based Nik Naks
are now owned by KP
The company launched the Cheese & Onion crisp flavour in 1962. This was their first flavoured crisp, the concept having been devised by Tayto (Ireland) in 1953.
In the 1980s Golden Wonder claimed on television and on their packets to be Britain's Noisiest Crisp.
Golden Wonder entered into administration
on 9 January 2006
, threatening 800+ jobs. On 13 January 2006
it was announced that the Corby
site and the contract to Mini Pringles, as produced by Golden Wonder, would transfer to Tayto (NI) Ltd
. It was reported that this was intended, according to various stories, to give Tayto the scope to develop their expanding business. The announcement brought the news that 195 of 350 jobs would be saved initially.
On 20 January 2006, it was announced that Tayto was to buy all Golden Wonder's UK operations, though would sell the Wheat Crunchies and Nik Naks brands to United Biscuits. Tayto stated that they would keep Golden Wonder's factories in Corby and Scunthorpe.