Reise, Reise (German (Literally): "Journey, Journey" or "Travel, Travel") is Neue Deutsche Härte band Rammstein's fourth studio album. It was released on September 27, 2004 in Germany and followed shortly by its release across Europe. It was released in North America on November 16, 2004. It was in the Top 10 in several European charts and a #1 hit in Germany, Austria, Switzerland, Iceland, Finland, Estonia and Mexico. The album ranked at #67 for Top 100 Albums of 2004 by Rate Your Music.
As used in "Reise, Reise aufstehen! Kommt hoch nach alter Seemannsart", the album name is an old sailor's expression to waken other sailors, hence the translation of the title would be "Arise, Arise", as seen in the song of the same name. Given Rammstein's propensity to use puns, a double meaning could well be intended, as the direct translation is "The Journey".
The cover art is an allusion to the song Dalai Lama, which deals with an aeroplane accident. It is also suggestive of the overarching 'travelling' theme of the album.
The aeroplane accident on which the album is based occurred on the August 12, 1985, nearly 20 years earlier. A Boeing 747, Japan Airlines Flight 123 took off from Haneda airport, Tokyo, and about 30 minutes later, crashed into the side of a mountain. 520 out of the 524 passengers and crew died, and as of 2008 it is still the deadliest single aircraft disaster in history.
The song "Reise, Reise" itself contains a recording of the last 40 seconds of the flight in which the onboard computer is warning "Pull up! Pull up!" and the pilots shout in panicked Japanese, however, on the European pressings, the track has to be rewound before the 0:00 mark to be heard. On the US release, the recording is the beginning of "Reise, Reise".
The 2005 pressing does not contain the easter egg, but the original 2004 pressing does. On the European version the 'Easter Egg' is in negative time, to access it, you must rewind the CD past the beginning of Reise, Reise.
The American iTunes version of "Reise, Reise" also contains the easter egg.