South Shore Water Frolics is a free three day summer festival held annually at South Shore Park in the Bay View neighborhood of Milwaukee, Wisconsin. It features a parade, live music and fireworks at the lakefront.
The event, along with Summerfest and the many ethnic and cultural festivals held through out the city, are what give Milwaukee the nickname "City of Festivals."
Rounding off each night is the festival's signature Atomic Fireworks display Put on by Bartolotta Fireworks, with its many percussive salute shells.