The Fraise Tagada
(Tagada Strawberry) is a candy
invented in 1969 by the Haribo Society
. This society was created in 1924 by Hans Riegel
and his wife Gertrud in Bonn
, with a product that is still one of the society's best-selling: the golden bear, a colloid
candy in the shape of a bear. The Fraise Tagada is presented in the shape of an over-inflated strawberry
covered in fine sugar, colored pink and scented.
In France, the Fraise Tagada is one of the most widely sold candies (1 billion Fraises annually) and also one of the most imitated. Indeed, all the enseignes now have their own imitations of the Fraise Tagada.