fragrance

perfume bottle

Vessel made to hold scent. The earliest example is Egyptian and dates to circa 1000 BC. The fashion for perfume later spread to Greece, where terra-cotta and glass containers were made in a variety of shapes such as animals and human heads. Romans made perfume bottles out of molded and blown glass. The spread of Christianity marked a decline in perfume production, as well as of glassmaking. The revival of perfume making in France in the 12th century and the popularity of Venetian glass in the 13th century revived the production of perfume bottles.

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Fluid preparation used for scenting, composed of natural essences or synthetics and a fixative. Perfumes are concocted by the artful blending of certain fragrant substances in appropriate proportions. The art of perfumery was apparently known to the ancient Chinese, Hindus, Egyptians, Israelites, Carthaginians, Arabs, Greeks, and Romans; references to perfumes are found in the Bible. Raw materials used in perfumery include natural products, of plant or animal origin, and synthetic materials. Fine perfumes may be blends of more than 100 ingredients.

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Fantasy is a women's fragrance from Elizabeth Arden, and is the second perfume to be endorsed by Britney Spears. The ad's tagline is "Everybody has one."

It was released in the U.S. on September 15, 2005, following the successful previous perfume from Spears, "Curious", which made over $30 million in sales in the first three months of its launch.

"Fantasy" was created by Jim Krivda, and its notes are red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate orchid, musk, orris root and sensual woods. It has been described as initially smelling fruity, then very sweet, showing the promised smells of cupcake and white chocolate, with a very light floral smell.

The TV commercial for Fantasy Britney Spears was shot in Los Angeles and was directed by Bille Woodruff. It stars actor/model Nick Steele as the Hunter.

Midnight Fantasy

A spin-off fragrance entitled Midnight Fantasy was released in December 2006, in some department stores, and January 2007 everywhere else. The bottle is a dark blue version of the original pink bottle. Midnight Fantasy is described as having a black cherry accord.

The perfume initially sold well in December. However, events in Spears' personal life in January affected sales of the perfume, with analysts reporting that people were returning holiday perfume gift sets to stores in larger numbers than expected. Sanders observed that "the timing couldn't be worse" for such a downturn in sales of the perfume, because the craze for celebrity perfumes was already declining across all fragrances, having fallen 17% to USD140million in 2006. Sales have since reportedly started to rebound according to Macy's.

In April 2007, Spears set out a paparazzi contest with the aim of promoting the perfume. In an electronic mail message sent to her fans, she asked them to "share what happens to you when the clock strikes 12", by photographing their friends. Commentators observed that Spears' requirement that photographs not contain "nudity, obscenity, or violent depictions" would rule out several photographs taken of Spears herself that contained nudity.

Hidden Fantasy

A spin-off fragrance entitled Hidden Fantasy to be released in December 2008 or January 2009, in some department stores, and February or March 2009 everywhere else. The bottle is going to be a deep cherry red. Hidden Fantasy is being produced to smell like cotton candy. This fragrance would replace Powerfull due to Spears' idea of Hidden Fantasy.

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