"Forever and for Always" is a Grammy Award nominated song released by Canadian singer Shania Twain from her 2002 album Up!. The song was written by Mutt Lange and Twain. It was the third single to both North American and European markets following "Up!" to North America and "Ka-Ching!" to Europe. This makes it the fourth single overall. It was the most successful single in the United States. The single was originally released to American radio on April 7 2003. The video debuted on CMT on April 26 2003. The song was also used for Febreze: Scentstories promotion, in which Twain took part. In 2006, "Forever and for Always" was certified gold for 100,000 digital downloads in the U.S. by the RIAA.

"Forever and for Always" was nominated for two Grammy Awards in 2004, Best Country Song and Best Female Country Vocal Performance, however it lost in both categories. The song was also named Song of the Year at both the 2004 BMI Country Songwriter Awards and 2004 European BMI Awards.

Critical reception

Billboard magazine contrasted the song against the previous two singles saying it "relies less on cutesy gimmicks (and exclamation marks) and focuses thematically on steadfast love", while comparing it to Shania's earlier singles "From This Moment On" and "You're Still the One".

Music video

The music video for "Forever and for Always" was shot at Bethells Beach in New Zealand in March of 2003. It was directed by Paul Boyd, who shot her "When You Kiss Me" video around the same time also in New Zealand. It debuted on CMT on April 26 2003. The video shows two children at the beach together, then shows them as teens, and eventually seniors, visualizing the theme of the song of staying together forever. The video was released with both the 'red' and 'green' versions, with each also having an 'all performance' video of Shania at the beach alone. The video released a 'blue' version internationally as well. The video won the Female Video of the Year Award at the 2004 CMT Flameworthy Awards, and was nominated for Video of the Year at the 2003 Canadian Country Music Awards, but lost to "I'm Gonna Getcha Good!". The video is available on select singles and the DVD-Audio version of Up!.

Chart performance

"Forever and for Always" debuted on the Billboard Hot Country Singles & Tracks chart the week of April 12 2003 at number 60. The single spent 26 weeks on the chart and climbed to a peak position of number four on September 6 2003, where it remained for one week. "Forever and for Always" became Twain's fourteenth top ten single and nineteenth top twenty single.

At adult contemporary radio, "Forever and for Always" debuted at number 30 the week of May 10 2003. The single spent 77 weeks on the chart and slowly climbed to a peak position of number one on November 15 2003, where it remained for six non-consecutive weeks. "Forever and for Always" became Twain's third number one, sixth top ten single and seventh consecutive top twenty single.

Twain's fourth most successful single on the Billboard Hot 100 is "Forever and for Always". It debuted on May 24 2003, at number 75. It spent 23 weeks on the chart and peaked at number 20 on September 6 2003, where it remained for one week. The single reached number 17 on the airplay chart. "Forever and for Always" became Twain's fourth top twenty single, and ninth top forty single.

"Forever and for Always" proved to be successful internationally, becoming Twain's fifth biggest single in the UK. It debuted on June 14 2003, at its peak at number six. This made it her seventh consecutive, eighth overall, top ten single. It remained on the entire chart for 10 weeks. In all, "Forever and for Always" hit the top ten in six countries: Austria, Canada, Germany, Ireland, Romania, and the UK.

Audio versions

• Red Album Version (4:43)
• Green Album Version (4:43)
• Blue Album Version (4:52)
• Red Radio Edit (4:03)
• Green Radio Edit (4:03)
• Live from Up! Live in Chicago

Charts

Chart	Peak position
Australian ARIA Charts	45
Austrian Singles Chart	6
Canadian Singles Chart	5
Dutch Singles Chart	44
Eurochart Hot 100	14
German Singles Chart	9
Irish Singles Chart	6
New Zealand RIANZ Singles Chart	17
Polish Airplay Chart	27
Romanian Singles Chart	8
Swiss Singles Chart	26
UK Singles Chart	6
U.S. Billboard Hot Country Singles & Tracks	4
U.S. Billboard Adult Contemporary	1
U.S. Billboard Hot 100	20
U.S. Billboard Adult Top 40	30

Notes