Flit is best known today because in 1928, when Standard Oil Company manufactured it, they promoted it with a very successful and long running advertising campaign. Theodor Seuss Geisel created the artwork for this campaign, years before he started writing the children's books that made him famous as Dr. Seuss. The ads typically contained the tagline "Quick, Henry, the FLIT!" and showed people threatened by whimsical, menacing insect-like creatures that will look familiar to fans of Dr. Seuss's later work. This advertising campaign continued for 17 years and made "Quick, Henry, the FLIT!" into a national catchphrase.