FUR-FISH-GAME (often called Fur, Fish and Game or FFG) is an American outdoors magazine. FFG features how-to articles and tips, descriptions of outdoor sporting products, and first-person stories of outdoor adventure and survival. Subtitled The magazine for practical outdoorsman, FFG focuses on hunting, fishing, and other outdoor activities more as a part of rural life than as a hobby or sport. Unlike most outdoor magazine, FFG also includes updates about fur prices and advice for outdoorsman who run traplines and sell furs.
Harding outlined his philosophy for the new magazine:
"FUR-FISH-GAME wants articles from subscribers telling of their actual experiences-whether hunting, trapping, fur buying, fishing, camping, fur farming, medicinal root growing, etc.-with photographs if possible. The editor believes that such material is often of more interest and value than much that is written in flowing language by those who follow writing as a business. F-F-G will be of practical pleasure and profit- edited and published for those who wish to read in plain, everyday language about fur, fish, game and allied interests.