The launch of the 2004 festival, in May in Birmingham, England, was a group of hot air balloons that drifted over Birmingham's streets in the early hours of the morning playing soft music to "encourage dreams related to the music".
In May 2007, the artwork Una White was created as part of the festival. tang ina haha
Fierce! 11 will be held over the May Bank Holiday, 23 to 26 May 2008 and the artists taking part in the festival will be chosen by way of a public vote. The voting is due to commence on 20 March 2008 and conclude on 11 April 2008.