Features are generally written in a different fashion from news stories, sometimes taking several paragraphs to arrive at the main story while trying to engage the reader and keep them reading by employing narrative hooks. Feature stories often delve deeper into their subjects, expanding on the details rather than trying to concentrate on a few important key points. The writing style of the articles can be more colorful and employ a more complex narrative structure, sometimes resembling the style of a nonfiction book more than a news report.
As the print media faces ever stiffer competition from other sources of news, feature stories are becoming more common as they can be more engaging to read. At many newspapers, news stories are sometimes written in "feature style," adopting some of the conventions of feature writing while still covering breaking events. Wire services such as the Associated Press, which previously made a point of distributing only news, now also include feature stories.
The Pulitzer Prize for Feature Writing is awarded annually for a distinguished example of feature writing in an American newspaper or magazine, giving prime consideration to high literary quality and originality.
Feature articles are used in classrooms today. The classrooms are mainly journalism classes and/or News Introduction classes. These type of stories help students create their own types of stories and also enlighten themselves about a certain topic.