The presentation of the FACE award is destined to honour an artistic or documentary film that raises the profile of human rights in accordance with the values of the Council of Europe and the principles it stands for: individual freedom, political liberty and the rule of law. The philosophy underlying the award's creation is the belief in the ability of film to transport its own message of human rights, tolerance and social inclusion to a wide audience. Cinema is not only an important expression of European culture, it is also a compass that can help to map out a route towards the Europe of the future – one that celebrates diversity and difference, that promotes equal opportunities for all its citizens, and that challenges abuse and intolerance.
The contribution winning the FACE award is selected by a jury from the entries in the "Human Rights in Cinema" section of the festival. This includes both documentaries and feature films investigating social change and individual dramas.
The FACE award consists of a sculpture in bronze (created by Freddy Ruhlman, entitled "Spirale de l'élévation") and a cash prize of 10000 €, which is offered in association with Eurimages, the Council of Europe fund for the co-production, distribution and exhibition of European cinematographic works.
On 14 April 2007, the first Council of Europe Film Award was presented by Thomas Hammarberg, the Council of Europe Human Rights Commissioner, in the name of the Secretary General of the Council of Europe, Terry Davis. Since then, the FACE award has been established as an annual collaboration between the International Istanbul Film Festival and the Council of Europe.
The 2008 Council of Europe Film Award was presented on April 19, 2008, by Maud de Boer-Buquicchio, Deputy Secretary General of the Council of Europe.
Turkey, a long standing member of the 47 nation Council of Europe, has a long and proud tradition of film making. Between 1950 and 1970 it topped the league of the world’s most prolific film industries. Many of the films have reflected the changes in Turkish society, holding up a mirror to topics as diverse as domestic violence and the role of women, the problems of migration from the countryside and poverty in the cities. These films have served to boost inclusiveness and respect for human rights.
At the same time, Turkish film makers have suffered the same problems in recent years as their colleagues elsewhere; the drying up of funding, increased competition from the big players and the challenges of new technology. The Council of Europe manages Eurimages, the body that funds the co-production and distribution of films and fosters co-operation between professionals. It is also home to the European Audiovisual Observatory, the only centre of its kind to gather and circulate information on the audiovisual industry in Europe, including cinema, television and radio.