(vôlt-fäs', vôl'tə-) is a total change of position, as in policy or opinion; an about-face
The expression comes through French, from Italian voltafaccia and Portuguese volte face, composed of volta (turn) and faccia (face).
Volte-faces in diplomacy
Volte-faces in business
- A famous volte-face within business was when Coca-Cola announced New Coke, which was to replace their main product with one containing a different formula. After public backlash, Coca-Cola pulled New Coke and returned to the original.