The company was established in early 2007 by John Wooler, former A&R executive at Virgin Records and founder of Point Blank Records, and Corey Johnson. Recently, Ted Gardner, co-founder of Lollapalooza and ex-manager of Tool joined the organization as the President of Artist Representation. In Spring 2007, Exolution put together and managed a ground-up music venture for UK Trade & Investment called Meridian UK The project was a post-South by Southwest tour and promotional campaign for British rock bands Scanners and The Hedrons.
The name Exolution is a portmanteau that combines the word 'exodus' with 'evolution,' 'revolution,' or 'solution.' 'Exolution' evokes a movement away from stagnant business models and toward a creative, global and digitally-minded approach to the music business.