is a technique in cultural geography
which involves mapping
terms from telephone directories
. The technique was invented in 1941
by Peveril Meigs
who mapped the frequency of French surnames
in an attempt to create a quantitative
description of the spacial distribution of Acadian
In 1976, John Shelton Reed pioneered the use of ethno-telephony for mapping vernacular regions in his paper The Heart of Dixie: An Essay in Folk Geography.
Wilbur Zelinsky followed Reed's study in 1980 with an attempt at a comprehensive map of vernacular regions in the Continental United States.