Many businesses now identify as gay-friendly, allowing for a more diversified employee and customer base. The Human Rights Campaign works to achieve equality for gays, lesbians and other and publishes a list of companies in relation to issues concerning LGBT people. Companies who are noted for gay-friendly work environments include Dell Inc. and Coca-Cola Company. Companies such as R Family Vacations, Ginch Gonch and Egotour and numerous others offer niche products and services for gay customers. Studies have shown that LGBT communities tends to favor gay-friendly businesses, even if the cost of a particular product or service is higher.