More than other types of green politics, this strategy advocates monetary reform and the use of eco-friendly business models and economic policies. It usually includes any environmental policy with an intended positive economic return. An example are the rules against overfishing to allow stocks to replenish for future fishing, resulting in a so-called sustainable fishery. This pleases many scientific ecologists but not, for instance, animal rights advocates.
Eco-capitalism seeks creative policy instruments to resolve environmental problems where public goods are difficult to protect. Unlike in other green economics, it is usually very possible to construct a value of life or value of Earth analysis using eco-capitalist models, or even to reconcile the utility of various choices as would be done in neoclassical economics. Because everything is reduced ultimately to some number, a price premium can be calculated by each choice in, say, a moral purchasing or regulatory regime. This makes it possible, according to advocates, to actually make globalism work. The Kyoto Protocol, for instance, assigns a de facto value to human life in developing nations of about 1/15 the value of a life in developed nations, based on the ability of the latter to pay to prevent deaths due to climate change.
Some have described this strategy as a form of realpolitik, a constructive non-ideological compromise between the existing power structures and banking systems of the IMF and BIS and the emerging consensus that ecological systems have value.
The term Blue Greens is sometimes applied to those who espouse eco-capitalism. This can either be greens who accept or favor free market principles to achieve environmental aims or conservatives or liberals who espouse Green policies or, more generally, environmental concerns. The term should be contrasted with Red Greens.
R. W. Y. Kao, K. R. Kao and R. R. Kao a Philosophy and a Sensible Alternative: Entrepreneurism for the Market Economy.(Book Review)
Feb 01, 2004; London: Imperial College Press, 2002. 480 pp. ISBN 1-86094-313-6, 22 [pounds sterling] (pbk). This is an excellent book. It is...