is a UK
based music webzine
financed by artist management company Silentway (who manage Mick Hucknall
and Brett Anderson
). The site is an editorially independent music website.
DiS started as an email fanzine in 1998 called 'The Last Resort' but was relaunched by founder Sean Adams as Drowned in Sound in 2000
. It is currently edited by Sean Adams
The freelance writing team is currently spread across the globe, with contributors based in four continents - North America, Asia, Europe and Australasia. The site is mostly based on contributions from unpaid writers and has an integrated forum to allow for discussion and comments on interviews, news and reviews. It also includes a user-rated database of artists and bands as well as details for most live music venues (big and small) in the UK. Aside from space for comments, there are separate forums for general discussion, music related discussion and advertisements for people requiring bands or musicians. The site has over 60,000 registered members, and gets around 380,000 unique visitors per month.
In November 2007, DiS teamed up with ad-supported download site RCRDLBL.com to launch an audio and video blog, entitled "Drownload".
DiS are involved in the 2008 Summer Sundae festival, with the Friday night billing of the Rising Stage being presented in partnership with Drowned in Sound.
A percentage of DrownedinSound.com (the web site) and DrownedinSound's record label are owned by Silentway Ltd., the independent management company who look after Simply Red
, Stina Nordenstam
and Brett Anderson
. Silentway continue to invest in both businesses. The remaining shares in the record label are owned by founder Sean Adams
In October 2007, it was announced that DiS had formed a partnership with Rupert Murdoch's Sky media company. This joint venture with BSkyB was named Quietus Group and the company offices are currently located at 1 Junction Mews, Paddington London.
On August 18th 2008, it was announced that DiS's partnership with BSkyB had ended by mutual consent, making the majority of its staff redundant in the process.
The site's message boards exist in an almost autonomous fashion, with regular posters only occasionally delving into the site's editorial content. Similarly, only a small percentage of the full DiS readership posts comments on a regular basis. Those contributers are known for their supposedly cutting wit and allegedly sarcastic comments, or DISism, and DIS irony is widespread throughout the messageboards. Many have complained of an over-reliance on 'quirky' or 'zany' threads, and widespread clique-forming and elitism. Indeed, a nonsensical thread name is often the subject of many spin-off threads, soliciting varying responses from those who either have a friendship with those who post or band together to alternately attack or protect others who criticise the thread.
On March 19 2006
, The Observer Music Monthly
ranked DrownedinSound.com 9th on its list of top 25 internet websites. In November 2006 it passed the 150,000 unique readers a week mark and was nominated in the Best Music Website category at the 2007 PLUG Awards and the Best Website category at the 2007 Shockwaves NME Awards.
The site and a handful of its writers received nominations at the 2006 Record of the Day awards, held in London on November 21, 2006. The site won in the category of Best Podcast and finished runner-up in the category of Best Website for the second year running.
In September 2007, DiS was nominated in two categories at the annual BT Digital Music Awards - best music magazine and best podcast (audio). In November 2007 DiS was named Best Online Music Publication at the annual Record of the Day awards.
Drowned in Sound started a record label
which has released recordings by:
the site launched a podcast called Drowned in Sound Radio
The show provides a mixture of very new music with music that hasn't yet reached the mainstream. The show is currently on hiatus.