Drench® is a brand of bottled spring water owned by Britvic. Drench® is only one of a range of water brands from Britvic, which includes Pennine Spring® and Fruit Shoot® H20.
The spring water is filtered through sandstone
for up to 50 years and then bottled at source from a spring
within the Yorkshire
The bottles come in 500ml, 750ml, 1.5 litres and 2 litre sizes. Supermarkets such as Tesco, Asda, Morrisons, Somerfield and Waitrose all stock their stores with it.
Drench® have recently launched a television advertisement
campaign with the puppet
dancing to Rhythm is a Dancer
. The advert depicts Brains dancing, he then takes a sip of Drench® and dances better than before. The slogan "Brains perform best when they're hydrated" appears on screen followed by a picture of a Drench® water bottle and "Your Brain's 75% water". The advert was created using computer generated imagery
, and wires to control the puppet.. Although the wires are mostly edited out of the images, they are visible at some points.
The Television Advertisement
The Making of the Television Advertisement