Dispensa's Castle of Toys

Dispensa's Castle of Toys was a toy store near the Oakbrook Terrace shopping center, in DuPage County, Illinois. The store opened in the 1960s and closed in the 1980s.

The store received a fair amount of attention due to its unique shape, as a stereotyped castle. It was a staple of Chicago television advertising, particularly during the Christmas season, of course.

Its jingle featured a woman singing this song, with a child's voice interposing spoken comments:

Dispensa's Castle of Toys
(It's a toy store!)
Dispensa's Castle of Toys
(It's a castle!)
Dispensa's Castle of Toys
(It's toy-mendous!)
Come to Dispensa's Castle of Toys
Oakbrook Terrace, Illinois

Despite the visual attempt to rhyme, the last line was pronounced the proper way, "Ill-i-noy", rather than the colloquial "Ill-i-noise".

The site of the toy store and "Kiddie Kingdom" is now occupied by an office building called the Oakbrook Terrace Tower.

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