The Direct Selling Association
) is the name of several similar trade associations
in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling
In the United States
DSA is the national trade association
of leading firms that manufacture and distribute goods and services sold directly to consumers typically through in-home or person-to-person sales.
Founded in Binghamton, New York in 1910, the association was originally called the Agents Credit Association. It became the Direct Selling Association in 1968. More than 200 companies are members of the DSA and pledge to abide by its code of ethics.
It is a member of the National Retail Federation.
The American DSA's 215 member companies include:
In the United Kingdom