customs official

West Coast Customs

West Coast Customs is a car remodeling company started in 1993 by Ryan Friedlinghaus. It was located in Los Angeles but moved to Corona, California.

New shops will be opening soon in Russia, Australia, Malaysia and Germany. They launched a store in Dubai in November 2007.

The company gained celebrity status as being the former site for MTV's show Pimp My Ride, hosted by Xzibit. It also appears in numerous locations in the video game, L.A. Rush.

Now they appear on their own reality show on TLC and Discovery Channel called Street Customs. The show still features some of the original cast from Pimp My Ride which includes: "Ishmael" or sometimes referred to as "Ish" (Interiors) and "Big Dane" (Shop Supervisor).

They have started building custom Ford Mustang Cobra cars in collaboration with Caroll Shelby the originator of the famous Shelby branded custom street and race cars including the famous Shelby Cobra. On a recent showing of Street Customs Ryan Freidlinghaus and his team built the first Mustang Cobra and invited Caroll Shelby to see the finished product and giving him a surprise by handing the car to him as a gift.

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