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Oral-B

Oral-B is a brand name of toothbrush and other dental care products (such as dental floss) manufactured by Procter & Gamble who acquired Gillette in 2005. The brand also includes power toothbrushes and interdental products (such as irrigators and oral care centers).

Gillette claims that Oral-B toothbrushes are "used by more dentists and consumers than any other brand in the U.S. and in many international markets.

Products

The Oral-B product line contains the following:
Power products Manual toothbrushes Floss and interdental Toothpaste, Mouthrinse, Cleansers On-the-go oral care
  • Triumph with SmartGuide
  • Triumph
  • ProfessionalCare: 5000, 7000 & 8000 Series; 7900 OxyJet Center
  • Sonic Complete
  • Vitality
  • AdvancePower: 400 & 900 Series, Kids
  • CrossAction Power & Power Max
  • Hummingbird (phased out in 2006)
  • Power Brushheads
  • Sensitive Advantage
  • Pulsar *
  • CrossAction: Toothbrush, Vitalizer
  • Advantage: Artica, Plus, Control Grip
  • Indicator
  • Stages
  • Specialty Toothbrushes
  • Hummingbird (phased out in 2006)
  • Satin Floss
  • Ultra Floss
  • Essential Floss
  • Super Floss
  • Interdental Brush System
  • Denture Brush
  • Ends-Tufted Brush
  • Sulcus Brush
  • Orthodontic Brush
  • Gum Stimulator
  • Kids' Fluoride Toothpaste
  • Mouth Rinse
  • Amosan Oral Wound Cleanser
  • Brush-Ups (phased out in 2006)
  • Hummingbird (phased out in 2006)
  • * Pulsar is a battery powered toothbrush which contains one vibrational motor that creates a pulsing effect in the bristles for added plaque removal. Once the replaceable battery is completely discharged, the user may either replace the battery or use the toothbrush as a non-powered one.

    History

    Pre-1980s

    • 1950 - The first Oral-B toothbrush was designed and patented in California by Dr. Robert Hutson, a California periodontist. The first product was called "Oral-B 60," as it had 60 tufts. Dr. Hutson started a family-owned company based on the brush.
    • 1969 - An Oral-B toothbrush is the first to go to the moon. It rode on the Apollo 11 mission.
    • 1978 - The electric toothbrush called the "D1" was mass produced, simulating the manual side-to-side movements of a manual brush. It was sold predominantly in Europe.

    1980s

    • 1981 - The "Oral-B Right Angle" was introduced.
    • 1984 - Oral-B was acquired by Gillette. Braun introduced the first power toothbrush that combined vertical and horizontal movements. The Star Wars toothbrush is released for children.
    • 1986 - Muppets toothbrushes and toothpaste for children were launched.
    • 1987 - The Oral-B Ultra Plus is released, the first Oral-B product design with Braun collaboration.

    1990s

    • 1991 - The D5 was released and clinically proven to clean better than a manual toothbrush. The Oral-B Indicator was released with fading bristles. The Chilean business Duralon was acquired.
    • 1992 - The Oral-B Plaque Control Center, OC5, was released with a power toothbrush and oral irrigator.
    • 1993 - The Oral-B Advantage toothbrush was released featuring multilevel trim patterns.
    • 1994 - The D7 (with indicator bristles and nonslip gripping) and the Oral-B Compact Interdental brush were launched.
    • 1995 - The Squish Grip and Gripper brushes were released. Oral-B UltraFloss dental floss is launched. The Pro business in Latin America was acquired.
    • 1996 - The Advantage Control Grip toothbrush was released featuring micro-textured bristles and an ergonomic dual material handle. The D9 (Oral-B Plaque Remover) and the Oral-B Interclean Interdental Plaque Remover were launched.
    • 1997 - Oral-B partners with Nickelodeon. Oral-B acquired the Prudent business in India.
    • 1998 - The Oral-B 3D Plaque Remover, Oral-B CrossAction toothbrush and SATINfloss were released.

    2000s

    • 2000 - The Oral-B 3D Excel, Oral-B Kids' Power toothbrush, and the Oral-B Battery Toothbrush were launched.
    • 2001 - Oral-B entered into an exclusive license agreement with Disney to release products including manual, battery, and rechargeable power toothbrushes, showcasing Mickey Mouse, Winnie the Pooh, Buzz Lightyear, and the Disney Princesses.
    • 2002 - The Oral-B Stages line is introduced, marking the first time children's toothbrushes are designed for the four different stages of a child's dental development.

    Oral-B acquires the Zooth brand of children's power toothbrushes which feature sculpted characters like Barbie, Hello Kitty, My Little Pony, Finding Nemo, and Hot Wheels.

    • 2003 - The Oral-B CrossAction Power toothbrush is launched. The Oral-B CrossAction Vitalizer manual toothbrush and Stages Kids' Flossers are also introduced.
    • 2004 - Oral-B introduces its first sonic toothbrush, the Oral-B Sonic Complete.

    Other products introduced in 2004 are the CrossAction Power Max and ProfessionalCare 8000 series of electric toothbrushes, the Advantage Artica manual toothbrush, Stages power toothbrushes and Stages tooth & gum cleanser.

    • 2005 - The Gillette Company is acquired by Procter & Gamble, uniting Oral-B and Crest beneath the umbrella of P&G Oral Care. P&G Oral Care becomes the only company to have offerings across all key segments of the category - providing consumers with a broad range of products for their full oral health regimen, including toothpaste, toothbrushes, mouthwash, dental floss, whitening and dentures.

    An independent review by the prestigious Cochrane Collaboration, a British-based non-profit health research group, found oscillating-rotating technology, pioneered by Oral-B, to be consistently better at removing plaque and reducing gingivitis than manual toothbrushing.

    Oral-B Triumph ProfessionalCare 9000 is introduced, featuring "smart technology".

    Oral-B Pulsar is introduced featuring the first manual toothbrush with a pulse.

    • 2006 - Oral-B Vitality is launched, marking the first time rechargeable power toothbrushes are available at an affordable price of less than $20, including Sonic technology.

    Oral-B Sensitive Advantage is introduced - an extra soft brush for sensitive gums.

    • 2007 - Oral-B introduces Pulsar Pro-Health, combining the bristle and brush head innovation from Oral-B Pulsar with new gentle ProSoft bristles.

    Oral-B Triumph with SmartGuide is launched. It is the first rechargeable power toothbrush to combine cleaning and gum care with a wireless remote display to provide while-you-brush feedback for optimal brushing habits.

    See also

    Notes and references

    External links

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