Couples is a 1968 novel by
John Updike which focuses on a promiscuous circle of married friends in the fictional
Boston suburb of Tarbox. Much of the novel (which takes place in 1963) concerns the efforts of its characters to balance the pressures of
Protestant sexual mores against increasingly flexible American attitudes toward sex in the 1960s. The book suggests that this relaxation may have been driven by the development of
birth control and the opportunity to enjoy what one character refers to as "the post-pill paradise." Its publication created a mild scandal and elicited a cover story in
TIME magazine.