coup d'etat Brooklyn (pronounced /kuːdeɪˈtɑː/ AHD: [ko͞o"dā tä]) is a graphically bold military-inspired clothing company based out of the Bedford-Stuyvesant neighborhood of Brooklyn, New York, whose brand philosophy follows the principle "live to change something.”
coup d’etat Brooklyn launched in Fall 2004 after American
co-founders Daoud Abeid and Rasu Jilani, decided to embrace the definition of coup d'etat
as a brand concept. The brand aims to “change” the current “state” of street wear
and urban fashion
. The clothing line has been featured in SPIN Magazine
(cover), The Source
, Clutch Magazine, Format Magazine Complex Magazine
, and other international publications.
The line consists of jackets, crew neck sweaters, graphic t-shirts and hoodies-usually with social content or bold messages that corresponds to the brand concept. Clothing can be found throughout urban neighborhoods and consumers who are inspired by both pop culture and the social-political climate. Entertainers such as The Rza
, Ryan Grant
of the Greenbay Packers, Erykah Badu
, Malik Yoba
and Charlie Murphy
have been seen wearing the apparel.