Many cosmetics survived the Middle Ages, and Crusaders brought back rare Eastern oils and perfumes. In the Renaissance, cosmetics, usually white-lead powder and vermilion, were used extravagantly. From the 17th cent. recipes and books on the toilette abounded. Professional cosmetologists began to appear, and luxurious prescriptions often included a bath in wine or milk. Reaching its height in 1760, the use of cosmetics virtually disappeared with the advent of the French Revolution.
The year 1900 saw a revival of their use, accompanied by the manufacture of beauty aids on a scientific basis in France. Since then the industry has grown to tremendous proportions with products manufactured for every conceivable use. In the United States, cosmetics intended for interstate commerce are controlled under the federal Food, Drug, and Cosmetic Act of 1938. Spearheaded by companies founded by Helena Rubinstein, Elizabeth Arden, Estée Lauder, and other women and by their male counterparts, e.g., Charles Revson, the cosmetics business flourished throughout the later 20th cent. By the beginning of the 21st cent. the cosmetics industry was mostly run by large corporations and had become a multibillion dollar enterprise.
See L. Woodhead, War Paint (2004).
Any of several preparations (excluding soap) applied to the human body for beautifying, preserving, or altering the appearance or for cleansing, colouring, conditioning, or protecting the skin, hair, nails, lips, eyes, or teeth. The earliest known cosmetics were in use in Egypt in the 4th millennium BC. Cosmetics were in wide use in the Roman Empire, but they disappeared from much of Europe with the fall of the Roman Empire (5th century AD) and did not reappear until the Middle Ages, when Crusaders returned from the Middle East with cosmetics and perfumes. By the 18th century they had come into use by nearly all social classes. Modern cosmetics include skin-care preparations; foundation, face powder and rouge (blusher); eye makeup; lipstick; shampoo; hair curling and straightening preparations; hair colours, dyes, and bleaches; and nail polish. Related products include antiperspirants, mouthwashes, depilatories, astringents, and bath crystals.
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