The relative formal accessibility of alliteration makes it one of the most commonly used literary tools in English, tracing its origins back to Old English and other Germanic languages such as Old High German, Old Norse, and Old Saxon. Particularly notable examples of early literary alliteration can be found in these languages' poetry, namely alliterative verse. Alliterative verse is a form of poetry that relies heavily on consonance and assonance rather than rhyme. Perhaps the most famous example of Old English alliterative poetry is this passage from the epic Beowulf: "Gan under Gyldnum Beage, þær þa godan twegen".
Another use of alliteration in Old English, outside the literary sphere, is found in personal name giving. This is evidenced by the unbroken series of 9th century kings of Wessex named Æthelwulf, Æthelbald, Æthelberht, and Æthelred. These were followed in the 10th century by their direct descendants Æthelstan and Æthelred II, who ruled as kings of England. The Anglo-Saxon saints Tancred, Torhtred and Tova provide a similar example, among sibling.
As testament to the pervasive use of alliteration in English poetry, it is commonly tabulated and statistically analyzed, and has even for example been mapped in a Thomas Churchyard poem in order to correctly date it in relation to his other works. Statistics can also fuel debates on author’s alliterative motive, in attempts to determine if the alliterations that critics find were included by chance or by the author’s volition. One such study of 100 Shakespearian sonnets concluded that the author “might as well have drawn his words out of a hat”, and provoked other critics' defense of the questioned alliteration.
Books aimed at young readers often use alliteration, as it consistently captures children's interest.
Alliteration survives most obviously in modern English in magazine article titles, advertisements and business names, comic strip or cartoon characters, and common expressions:
However, it still seems to maintain an important, though perhaps more subtle, part in modern English poetry.