In the United States, most half-hour television shows accommodate 8 minutes of commercial break, while full-hour shows usually accommodate 16-18 minutes of commercial break. This means that a one-hour episode actually only runs for about 42-44 minutes without commercial breaks.
European Union rules limit the time taken by commercial breaks to 12 minutes per hour (20%), with a minimum segment length of 20 or 30 minutes, depending on the program content.
Wipo Publishes Patent of Michael-Andreas Kuttner for "A Service for Presenting Secondary Content during a Commercial Break" (Canadian Inventor)
Nov 08, 2013; GENEVA, Nov. 8 -- Publication No. WO/2013/164681 was published on Nov. 7.Title of the invention: "A SERVICE FOR PRESENTING...