comfort design

Luxury vehicle

Luxury vehicle is a marketing term for a vehicle that provides luxury — that which is beyond strict necessity — in exchange for increased cost to the buyer. The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige — or any other discretionary feature or combination of features.

The term may be applied to any vehicle type — from minivan to convertible, crossover or sport utility vehicle — and to any size vehicle, from small to large.

Though widely used, the term is broad, highly variable, ambiguous and abstruse — and lacks both measurability or verifiability. "What is a luxury car to some... may be ‘ordinary’ to others."

Specific national definitions


In Australia, a luxury car is defined as one whose value exceeds a certain threshold (see: Luxury Car Tax).


In German-speaking markets the term "Upper class" (Oberklasse) is used.


Portugal defines a "luxury car" by the cubic capacity of the engine.


In Russian-speaking markets the term "representative vehicle" (представительский автомобиль, also translated as "luxury vehicle") is used.


See also

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