Paley Center for Media, American archive of radio and television programs, and forum for the discussion of the role and evolution of electronic media; opened 1976 in New York City as the Museum of Broadcasting, renamed 1990 the Museum of Television and Radio, present name adopted 2007. The center is in effect the first public library devoted to the electronic media, but in addition it sponsors discussions of issues impacting the media. There are three criteria for adding a program to the center's collection: excellence, historical significance, and social impact. A west coast branch, which duplicates the New York branch's entire collection of more than 140,000 television and radio programs and commercials, was opened in Beverly Hills, Calif. in 1996.