Romanek served as 2nd assistant director for Brian De Palma on Home Movies, an autobiographical film De Palma conceived as an exercise for his students at Sarah Lawrence College (having returned to his alma mater after the shooting of The Fury as an instructor of film production). On set, Romanek met Keith Gordon, playing De Palma's alter ego.
Gordon remembers Romanek's entrance into film production:
Yeah, I actually met a lot of people who became important in my life, but Mark being one of the people who was really huge. Mark wasn't even officially one of the students in the class. Mark was kind of like me – he was a film geek. He was from Chicago. And he had followed Brian around on the set of The Fury (1978) and gotten a job as like a production assistant on that movie. And when he heard that Brian was doing this project, he basically contacted him and said, 'Listen, can I come to New York and basically be like one of the students, even though I'm not technically in the class?' And Brian said, “Fine.” So Mark became the second-assistant director on the film.''
"And he and I just hit it off pretty quickly. We had a similar passion for Stanley Kubrick. He showed me his short films, which I thought were really good and showed a lot of visual flair. We just laughed a lot and kind of became good friends really quickly."
He released his first film, Static, in 1986. It was co-written with and starred Keith Gordon as a man who claimed he had invented a television set capable of showing a live picture of Heaven; Amanda Plummer also starred. The film achieved something of a cult following in London and led to his first job at the helm of a music video for the British New Wave group, The The (who featured on the soundtrack for Static), in 1986.
One of his earliest notable videos was for the Nine Inch Nails song "Closer". Its critical acclaim was only matched by its critical controversy, many accusing the video as being disturbing, demonic and demented (a big reason why the video was so popular among fans). Romanek would again work with Nine Inch Nails for the song "The Perfect Drug".
Romanek was given his first Grammy Award for Best Short Form Video in 1996 for "Scream," a collaboration between the pop superstar siblings Michael Jackson and Janet Jackson. The video, which cost $7 million to make, is cited as the most expensive ever made. Romanek won his second Grammy two years later, again with Janet Jackson, for her video "Got 'Til It's Gone."
In 2002, Romanek shot a video for Audioslave's "Cochise" in which the band performed in the midst of a prolonged pyrotechnic display of the intensity usually seen only during fireworks finales. The explosions were so loud during the night shoot in the San Fernando Valley that local police and fire departments received hundreds of calls from residents who feared that a terrorist attack was underway.
Romanek's 2002 music video for country music icon Johnny Cash's cover of Nine Inch Nails' "Hurt" has been hailed by many critics and fans alike as the most personal and moving music video ever made. The song expresses self-loathing and the futility of worldly accomplishments; this content took on a new poignancy when sung by Cash near the end of his life, quietly performing in his memorabilia-filled home, with shots of the flood-ravaged "House of Cash" museum and archival shots of a younger, cockier Cash edited in. The video was nominated for seven VMAs, winning one for cinematography, and also won Romanek his third Grammy.
Other Romanek videos that have received accolades and awards include the VMA winners "Are You Gonna Go My Way" (Lenny Kravitz), "Rain" (Madonna), "Devil's Haircut" (Beck), "99 Problems" (Jay-Z), "Free Your Mind" (En Vogue), and "Criminal" (Fiona Apple). Many others have also received nominations. In 1997, Romanek became the first filmmaker to receive the VMA Video Vanguard Award for his contribution to the medium. Two of Romanek's music videos, "Closer" by Nine Inch Nails, and "Bedtime Story" by Madonna, have been made part of the permanent collection of the Museum of Modern Art in New York City.
Romanek has also directed television commercials for Apple Computer, Acura, Nike, Calvin Klein, American Express, ESPN, Saturn, Honda, and Cirque du Soleil. He is currently represented for music videos and commercials by a company called Anonymous Content.
Datamax Announces the New M-Class Mark II Family of Compact Industrial Printers ; New Generation of 4" Printers Offer Most Modern Design, Rugged Functionality, Longest Warranty, and Best Value for Thermal and RFID Printers
Nov 12, 2007; ORLANDO, FLMarketwire - November 12, 2007) - Datamax today announced the release of the M-Class Mark II industrial strength...
Desktop Thermal Label Printers are available in 4 models.(Datamax-O'Neil's New E-Class Mark III Delivers Three Dimensions of Value - Affordable to Own, Easy to Use, and Economical to Operate)
Mar 08, 2011; E-Class Mark III thermal desktop printers have rugged double-walled construction, LCD screen, and stationary printhead design...
Industrial Bar Code Label Printer is built for durability.(Datamax-O'Neil Introduces the All-New I-Class Mark II that Offers Powerful Performance, Unmatched Reliability and Intelligent Integration)
Mar 26, 2012; With 64 MB Flash and 32 MB DRAM, I-Class Mark II features die-cast aluminum frame, metal cabinet, gear-driven design, and...
Datamax-O'Neil Introduces the All-New I-Class Mark II That Offers Powerful Performance, Unmatched Reliability and Intelligent Integration
Apr 05, 2012; Datamax-O'Neil, a global provider of industrial grade label and receipt printing solutions, announces the all-new I-Class Mark II...
US Patent Issued to QUALCOMM on Oct. 11 for "Mobile Station Message Having a Station Class Mark Field for Indicating an Meid Capable Mobile Station" (American, Canadian Inventors)
Oct 17, 2011; ALEXANDRIA, Va., Oct. 17 -- United States Patent no. 8,036,698, issued on Oct. 11, was assigned to QUALCOMM Inc. (San Diego)....