The town owes the rise of its prosperity to the settlement of weavers there by Édouard Colbert, count of Maulevrier, a brother of the great Jean-Baptiste Colbert. It then became an estate of Gabriel François, Count de Rougé and Marquess of Cholet, who developed the city and its economy. The main commercial mall being built this year is named after him: The "Arcades Rougé".
Cholet hosted Stage 4 (Individual Time Trial) and was the departure of Stage 5 in the 2008 Tour de France.
A public garden occupies the site of the old castle; the public buildings and churches, for example the Church of the Sacred Heart (1939), are modern.
Megalithic monuments are numerous in the neighborhood.
A textile museum (Musée du Textile) exists to conserve the traditional machines used to create the famous handkerchiefs made in this town, as well as the techniques used to make them and the oral and local history associated with the industry.
There are granite quarries in the vicinity of the town. The chief industry is the manufacture of linen and linen handkerchiefs, which is also carried on in the neighboring communes on a large scale. Woolen and cotton fabrics are also produced, and bleaching and the manufacture of preserved foods are carried on. Cholet is the most important center in France for the sale of fat cattle, sheep and pigs, for which Paris is the chief market.
The public institutions include the sub-prefecture, a tribunal of first instance, a chamber of commerce, a board of trade-arbitrators, and a communal college.
Cholet is twinned with:
Kerry Turner, Kristina Mascher, Geoffrey Winter, and Charles Putnam (American Horn Quartet) Toured France, Including Mulhouse (Conservatoire De Musique, Virginie Maillard, Host), Clichy (Conservatoire De Musique Leo Delibes, Nader Zeynali, Host), Sainte Hermine (Veillees Musicales Concert Series), and Cholet (Conservatoire a Rayonnement Departemental De Cholet, Jerome Percher, Host)
May 01, 2012; Kerry Turner, Kristina Mascher, Geoffrey Winter, and Charles Putnam (American Horn Quartet) toured France, including Mulhouse...