See biography by B. A. Konkle (1932).
There are a myriad of Hi-Chew flavors and the candy also comes in a plethora of regional and seasonal varieties, which is not uncommon among Japanese confectioneries.
Hi-Chew is known for its outer white coating (the same in every flavor) and inner colored flavoring. The exceptions to this rule are the Strawberry Cheesecake and Yogurt flavors, where the candy coloring scheme is reversed, to wit, an outer colored coating with a white inner flavoring. However, these varieties taste surprisingly similar to their original fruit counterparts. One questions the effect of the reversed colors and whether these flavors were only added to extend the already extensive range. Nevertheless, it is widely popular and can be found in faraway countries, such as New Zealand.
Hi-Chew has become a particular favorite of law students at the University of Auckland.