On October 15, 2000 CHAY-FM flipped to a CHR format as "Energy 93.1" simulcasting some programing from its sister station CING-FM out of Burlington, Ontario. The Dance format became more of a CHR format, until on August 15th, 2003, CHAY-FM flipped to its current format to an Adult Contemporary/easy listening format as "The New CHAY 93.1 FM".
The station rose to prominence during this 2003-2007 Darren Stevens era as program director. Stevens created the popular "Flashback Diner" radio show & on June 18, 2005 Stevens also hired Keith Hampshire to host "SuperHits Saturday Night" - a Saturday night 60's-70's oldies show.
On Monday, August 11 2008, the station relaunched as "Barrie's Fresh Music Mix... FM 93".
The station covers the counties of Simcoe, Muskoka, Parry Sound, Victoria, Grey, Dufferin and Haliburton, from the 1000 Islands to the Kawartha Lakes, and from Kitchener to Tobermory.