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cereal - 3 reference results
breakfast cereal, a food made from grain, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. The first precooked cereal was probably invented in 1863 by James Jackson. He broke up hardened loaves of unleavened whole grain bread into little pieces and served it for breakfast after soaking the brittle chunks overnight in milk. Jackson named this mixture granula. In 1877, Dr. John Harvey Kellogg created a similar cereal called granola, but not until his invention of corn flakes in 1902 did cereal become a commercial success. At first, most cereals were marketed as pure, whole-grain foods. Eventually, however, competition resulted in the addition of sugar and other food additives and in marketing campaigns directed at children, such as the inclusion of a premium or toy in the box. In the 1970s, as cereals came under attack for their lack of nutritive value, many manufacturers began adding nutrients. Unlike most other grain products, breakfast cereals have shown a steady increase in per capita consumption in the United States throughout the 20th cent. Apart from breads, cereal is the most common form in which Americans consume grain.
or grain

Any grass yielding starchy seeds suitable for food. The most commonly cultivated cereals are wheat, rice, rye, oats, barley, corn, and sorghum. As human food, cereals are usually marketed in raw grain form or as ingredients of food products. As animal feed, they are consumed mainly by livestock and poultry, which are eventually rendered as meat, dairy, and poultry products for human consumption. They also are used industrially in the production of a wide range of substances, such as glucose, adhesives, oils, and alcohols. Measured in acres planted, wheat is the world's most widely grown cereal crop; rice is the second, but more corn is harvested than either. Grains are generally rich in carbohydrates and energy value but comparatively low in protein and naturally deficient in calcium and vitamin A. Breads are usually enriched to compensate for any nutritional deficiencies in the cereal used. Though often consumed in the areas where grown, cereal and cereal by-products are also major commodities in international trade.

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