Definitions

Business Line

Business Line

Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi and Sons, the publishers of the newspaper The Hindu. It is the only white paper on Business. It is also ideal for a reader who is not from the Business fraternity but wants to know what is happening in the world of Business.

History

Business Line started publishing in 1994. Published as a Broadsheet, it has a circulation of around 130,000 copies. Circulation of Business Line on Sunday is higher than rest of the days.

Business Line is published from 14 locations - Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam.

Its Editor-in-Chief is Mr. N. Ram and the Joint Editor is Mr. K. Venugopal.

Its staff consists of reporters and researchers. It is the only paper having a research bureau. It is also the paper which has defined sections:-

Sections

Tuesday through Saturday

From Tuesday to Saturday, Business Line's main section has 20 to 24 pages. Page Headings include Corporate, Information Technology, Marketing, Editorial & Opinion (2 pages), Commodities & Agribusiness, Economy, International Business, Stock Market news, Stocks and Mutual fund Quotes (5 pages), States Variety, Logistics and Market Watch.

Sunday

On Sundays, Business Line's main sections has 18 pages. Page headings include Economy, Commodities, Corporate, International, Variety, Young Investor and Investment World-from page 8 to page 17, Incisive advice on stocks, mutual funds and deposits.

Monday

On Mondays, Business Line's main sections has 16 pages. Page headings include Market Mood, economy, Information technology, AgriBusiness, Transport, Commodities Investment The New Manager-Keep your date with leaders from the world of business, Mentor-A comprehensive resource on taxation, financial systems and books, Money & Banking, Editorial & Opinion, states and Variety.

Supplements

MONDAY eWORLD: Keep up with what’s new in technology, computers and latest gadgets & the business of technology.
THURSDAY BrandLine: Know the why, how and when of branding. From those who live it.
FRIDAY Life: All you need to live the good life. The latest on lifestyle, leisure and wellness.

In short the Brand Business Line acts as a business counsel and is… The paper of the current and future thought leaders in business and incorporates the thought process of a community of business leaders with Section specific campaigns like: Agri business, IT, Marketing etc. Also fecilitates issue based advertising and conducts Interactive Forums like BL Club, BL Quiz, Seminars etc.

On the web

BUSINESSLINE Online has been on the Worldwide Web since June 1995. It attracts 14 million Page Views per month across the Globe. The Sensex Quotes in the Front page entices a huge traffic.

Pricing

It is priced at Indian Rupees 4 ($0.10) on weekdays and Saturdays and Indian Rupees 3 ($0.075) on Sundays. While other newspapers like The Economic Times and The Financial Express price their Saturday and Sunday editions at Rs.7 to Rs.10, Business Line has traditionally priced the paper same throughout the week. Other Business newspapers like Mint and Business Standard don't Publish on Sundays.

Other Group Publications

  • The Hindu - The flagship newspaper of the Group
  • The Hindu Business Line – Business Daily
  • Sportstar – Weekly Sports magazine
  • Frontline – Fortnightly features magazine
  • Survey of Indian Industry – An annual review on Indian Industries
  • Survey of Indian Agriculture – An annual review on Indian Agriculture
  • Survey of the Environment – An annual review of the Environment
  • Indian Cricket – An annual record book on Cricket
  • Special Publications under the series THE HINDU SPEAKS ON Libraries: Information Technology, Management, Education, Religious Values, Music, ...
  • From the pages of The Hindu—The Last 200 Days of Mahatma Gandhi

External links

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