There were 889 households out of which 28.9% had children under the age of 18 living with them, 37.3% were married couples living together, 22.2% had a female householder with no husband present, and 36.7% were non-families. 34.9% of all households were made up of individuals and 17.3% had someone living alone who was 65 years of age or older. The average household size was 2.32 and the average family size was 2.98.
In the town the population was spread out with 27.8% under the age of 18, 8.2% from 18 to 24, 25.1% from 25 to 44, 21.7% from 45 to 64, and 17.2% who were 65 years of age or older. The median age was 36 years. For every 100 females there were 86.7 males. For every 100 females age 18 and over, there were 79.0 males.
The median income for a household in the town was $20,417, and the median income for a family was $31,806. Males had a median income of $34,063 versus $21,380 for females. The per capita income for the town was $14,233. About 20.1% of families and 29.3% of the population were below the poverty line, including 46.6% of those under age 18 and 26.6% of those age 65 or over.
The Bollinger Family performs a gospel, country, and bluegrass show in Bruce most weekends throughout the year at the Bollinger Family Theater. The Bollingers have spent their lives entertaining through music, mostly gospel in various singing groups including The Kinsmen, The Father's Sons, and the Bollinger Family Band.
Bruce is also the home to family-owned clothing store, Y'all Come T-Shirts. It is located on the square and sells custom shirts, business cards, and almost anything else you want. Y'all Come T-Shirts has been known to do shirts for Fred Thomas, The Bollinger Family Theater, and other locally-famous people.